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Friday Read: Drinks brands and culture – the new opportunity

Published:  09 August, 2024

Ella Palmer, culture & insights executive at creative agency Love, explains why cultural savviness is the key to unlocking the younger generations of drinkers.

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Distil to invest up to £5m in Ardgowan Distillery

Published:  09 August, 2021

Distil has announced that it will be investing up to £5m into the new eco-friendly Ardgowan Distillery in Inverkip, Scotland.

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Drinks brands should “radically rethink” B2C social media messages

Published:  08 April, 2020

Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.

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